Free WiFi for your business location
Last week we attended a fascinating event at Gilgamesh to celebrate the launch of free WiFi in Camden Stables Market in London. Purple WiFi, using Cisco Meraki, is the network platform for this initiative. Visitors to the area can now access free WiFi, in turn providing the market with incredibly valuable data from the network. Before a user even connects to the Purple WiFi network, retailers can see real-time data that shows where their potential customers are, how they’re moving around and the amount of time they are spending at any given location. This highlights heavy traffic areas and flags locations failing to engage as many visitors – data invaluable for future market planning.